Solution

Overview:

Our B2B Sales AI automatically understands and detects your firm’s network. This is the basis to boost your sales funnel, by:

• detecting warm leads (connections to decision makers you didn’t know about)
• providing relationship building advice (telling you when to initate a contact or whom to contact)
• forecasting sales accurately  (distinguishing cold from hot accounts)
• detecting clients with a high churn risk (telling you which accounts are in danger and need an intervention)

Our artificial intelligence (AI) technology X-rays your relationships from your metadata and adds insights learned from public data to boost your sales. The backend integrates seamlessly into your on-premise enterprise and provides a portal for your B2B sales, account management and sales management teams.

 Portal view:

Client case:

For a large firm we designed a small, digital experiment to quickly create results. Our goal was simple, we’d apply our artificial intelligence to detect, measure and understand their relationships. Then we’d cross-reference them with their CRM-system. We expected that approximately 80% of their client relationships are be documented. Results were slightly different:

In our experiment, we discovered that only approx. 15% of actual relationships end up in the CRM. For every B2B client we see as many as 90% of relationships not being tracked and up to 20% of all recorded relationships are dead. In one case, we detected an entry of a former client CEO which left the firm 8 years ago, but was still a data point in their system.

What does this mean? Frankly if relationships are key to drive business and your data is stale, you are losing out on revenue, are inefficient at sales and are failing to provide great client coverage. It explains all the complaints about your CRM not being very usable since you’ve been focusing on the wrong thing: maintaining CRM data instead of understanding & developing strong relationships. The saving grace is, this is the case at almost every company.

Interested to hear about our  results with real world corporations? Talk to us http://boonea.com/who-we-are/