Is your CRM like a half-empty fridge ?

We’ve all been there.

You come home hungry after a long day at work and decide to fix yourself a quick dinner before heading to bed. You open your fridge and you see an single apple, a few leaves of wilted lettuce, ketchup and a bottle of champagne. Even the best of chefs will struggle to come up with a proper dinner.

Half empty

But there’s another aspect worth considering – if you’re that lackadaisical with managing your fridge’s inventory – is it even worth having a fridge ? What’s the point of having a large fridge which incurs electricity costs if you’re squandering its capacity ? (I’ll avoid asking if your fridge is living up to its fullest potential)

CRM == Fridge ?

So where does a fridge intersect with our CRM system ? If you’ve ever looked into your CRM and looked up an account, you’ve most certainly have had the same feeling as when you were looking at that wilted leaf of lettuce in your fridge. Only a few contacts and some of them rather dated is often what you’ll find. So that wilted leaf of lettuce becomes stale or outdated data entries in your CRM.

Stop underutilizing your investment

Our technology which automatically measures your enteprise relationships ensures that your CRM is current and as complete as it can be. We’re the missing piece of the puzzle that fills your fridge with fresh produce. Using our technology you can ensure that you’re making the most of your CRM investment.